The expectations of the audience are constantly rising. We are more and more open to new experiences. We demand more immersion, more engagement, more surprising solutions. We do not wish to leave disappointed. We want storytellers to take over our lives. If we believe that technology will develop as rapidly as today, and solutions like HoloLens or wearable devices will become a part of everyday life, we have all the right to think that VR will become a ‘total medium’. This would change not only the way we consume content, but also the way we work, communicate and experience reality.
We cannot tell how or when this happens, or what might be the outcome of this process. What we can do, is to define some of the major challenges related to creating, producing and distributing VR content today.
What is the status quo and how would we wish things to develop in the future?
What would it mean for our industry as well as for other sectors: media, broadcasters, investors, entrepreneurs? Where can we look for common goals?